Why Video Job Ads?
Where is the decision made to stay in a job or look for a new opportunity? In the subconscious.
In fact, our brain makes 95% of all decisions unconsciously – and it relies on only two things: images and emotions.
Long text-heavy job postings and static ads no longer work. If you want to stand out in recruiting and truly convince candidates, you need to be visible and create an emotional connection.
This is where video job ads come into play.
What are Video Job Ads?
Exactly what we create. We produce authentic 60-second videos that bring your job postings to life through real employee testimonials.
🎥 Real colleagues, real office, real team.
📢 Direct engagement with your ideal candidates.
🚀 More visibility on social media, job boards, and your website.
If you want to get a more detailed impression, you can do so here.
3 Reasons Why Video Job Ads Will Revolutionize Your Recruiting
1. Candidates Feel Addressed & Emotionally Connected
People don’t just apply because of job tasks; they apply because of the people, the team, and the work environment.
By offering authentic insights into your company, you immediately build trust.
2. Higher-Quality Applicants Through Targeted Messaging
Clearly communicating required qualifications and expectations helps you attract the right talent.
By featuring real employees in testimonials, you directly appeal to the right candidates – leading to fewer mismatches and less wasted time.
3. Attention Through Modern Media Formats
Short, engaging videos are the most consumed media today – perfect for social media and recruiting campaigns.
Use the formats that candidates actually want to watch instead of boring them with text-heavy job ads and stock photos.
How to Reach More Candidates with Video Job Ads
Recruiting has changed: Traditional job postings get lost in the noise, while video content dominates. With video job ads, you can position yourself more visibly, connect with candidates emotionally, and attract the talent you truly need.
Here’s How It Works:
✅ Emotional Appeal: Videos speak directly to the subconscious – 95% of decisions happen there.
✅ Increased Reach: Video content outperforms text ads on social media, job portals, and company websites.
✅ Authentic Insights: Candidates see the real team, the workplace, and get a true feel for the company culture.
✅ Higher Conversion Rates: Candidates who feel engaged through video are more likely to apply.
✅ Stronger Employer Brand: Your company is perceived as a more attractive employer in the long run.
5 Essential Tips for Creating Effective Video Job Ads
1. Feature Real People & Real Work Environments
Stock videos are a no-go! Authenticity is key: Let real employees speak and provide genuine behind-the-scenes insights.
2. Keep It Short & Engaging
Recruiting videos should be no longer than 60 seconds. The most important message needs to be conveyed within this timeframe to maintain attention.
3. Clear Messaging & Direct Communication
Address your ideal candidates clearly: What skills are required? What values matter? What can they expect from the job?
4. Optimiere für Social Media & Mobile First
Most videos are watched on smartphones. That’s why we use vertical format (9:16), subtitles, and engaging visuals tailored for social platforms.
5. Always Include a Call-to-Action
Tell viewers exactly what to do next! “Apply now!”, “Contact us directly!”, or “Get to know us with no obligation!”– A clear call-to-action significantly increases conversion rates.
Conclusion: With our well-crafted video job ads, you will reach more qualified candidates, strengthen your employer brand, and stand out from the competition.
