Spotlight Marketing

Our promise

Social Media, just different

Creativity without limits

Creativity is everything to us. We live for the creative process, which isn't always linear but sometimes takes a more "zigzag" path. No matter which way it goes, we always achieve exceptional results together. Promise.

Expertise

As part of Generation Z, we see social media not just as a platform but as a dynamic exchange that connects brands and people. With our extensive experience and a clear focus on measurable results, we help you achieve your goals and position your brand authentically and effectively.

Commitment

We are 110% dedicated to our projects, giving our all for successful collaboration with our clients and for the positive outcome of every campaign we run.

Openness

Our door is always open – for feedback, new approaches, and bold ideas. For us, openness means listening and truly understanding your individual needs and goals. Only in this way can we create tailor-made social media content that fits your brand perfectly and achieves long-term success.

2 Frauen und 1 Mann sitzen an einem Tisch und lachen in die Kamera

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ATLANTIC Hotel Landgut Horn

"We are absolutely happy with the collaboration!"

Johanna Cetin

Sales Manager

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EDEKA Driebolt

"I'm extremely satisfied with the collaboration. I’d give it a 10/10 because I feel incredibly well taken care of!"

Sarina Pageler

Store Manager

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ATLANTIC Hotels Landgut Horn

"The attention we received through Spotlight is something we could not have achieved on our own."

Tim Langer

General Manager

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EPG

"What I like most about Spotlight is the fast response time, the friendly interaction with the employees, and the high-quality work."

Bastian Latz

Principal

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ATLANTIC Hotels

"What I like most about working with you is that you are such a young, innovative team that is also incredibly open and brings a lot of knowledge and expertise to the table."

Lina Crombach

Assistant Personnel Marketing at ATLANTIC Hotels

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Create your own custom social media package now

Brand loyalty is the solution

How brands are perceived, the values they embody, and the emotions they evoke determine their success or failure. Social media marketing offers incredible opportunities to develop strong brands and build lasting relationships with their target audience.

In a world where products and services are often barely distinguishable from one another, one thing becomes increasingly important: the loyalty of your customers to your brand. This is where social media comes into play – it’s the perfect tool to build genuine relationships and make your brand unforgettable.

Social media allows you to do more than just run ads. It gives you the chance to tell your story, share your values, and engage directly with your customers. Through authentic interactions and targeted content, you can create a strong emotional connection with your audience.

Gruppe junger Menschen jubelt und Konfetti fliegt durch die Luft

Spotlight brings together young HR and marketing experts with a shared passion for driving change.

Our core values are

creativity, social responsibility, and a 100% outcome focused approach.

Platforms

Whether B2C or B2B, we are your experts

Instagram, Facebook, TikTok, LinkedIn & Co

...are the B2B and B2C channels where you can reach both your end customers and business partners.
With social ads, you can increase brand awareness and reach, boost lead generation and website visits, or promote targeted website conversions.

Being multilingual

Every social media platform has its own language, its own users, and its own strengths. That’s why it’s essential to choose the channels that best align with your brand and goals.

We help you find the perfect mix and make the most of every platform.

Frau lächelt und hält Tablet in den Händen

"If I had to rate Spotlight on a scale of 1 to 10, I would definitely give it a 10 out of 10."

Viktoria Rathjen

Employer Branding Managerin, ATLANTIC Hotels Gruppe

"I really appreciate having found a partner I can always rely on.”

Bastian Latz

Managing Director of EPG Tax Consultancy GmbH, Bremerhaven

Mann sitzt mit Hemd und einer Kaffetasse in der Hand auf einem Sofa

Our Approach? Different.
‍We break away from the standard, go beyond the obvious, and create creative, innovative, and impactful content that truly makes a difference. There are no pre-made solutions with us – we develop tailor-made concepts that perfectly fit you, your brand, and your target audience.

FAQ

Frequently asked questions

How does the collaboration with you start?

Answer

The collaboration with us starts in a simple and straightforward way with a non-binding, casual initial consultation.

Together, we analyze what you need, what makes sense, and how we can best support you.

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After that, we create a proposal, which we discuss together. As soon as it’s a 110% perfect fit for both sides, we get started as quickly as possible.

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How do you manage to deliver content to us consistently?

Answer

By directly discussing your needs and requirements with you.

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These inputs are incorporated into the work of our creative team, which regularly checks in and ensures that the content perfectly aligns with you. This process guarantees a steady and consistent flow of tailored content.

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Social media is spontaneous - how can this spontaneity be ensured?

Answer

It's simple: by being spontaneous ourselves.

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As part of Gen Z, we’re constantly active on social media, always up-to-date with the latest trends, and equipped with the foresight to share it with you. And if things ever get urgent, we’re always just a message away via our WhatsApp support – if you’d like us to be.

How can I achieve more reach?

Answer

Reach? Absolutely, because it has become far more important than the plain number of followers.

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And how? See question 1. :)

Is social media marketing worthwhile for SMEs?

Answer

Yes, absolutely!

Social media is worthwhile for anyone with a message to share – whether it’s for business, personal, or social purposes. It’s a powerful tool to increase visibility, engage with your audience, and create meaningful connections. No matter the size of your company or the nature of your message, social media offers the chance to reach the right people at the right time.

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Why should I hire Spotlight?

Answer

The real question is, why not?

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We are Gen Z – we live and breathe social media, 24/7. We’re your creative architect for your online presence, your strategic advisor, and your first-aid service when things get urgent. Simply but, we know exactly what we’re doing.

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